Sponsored Data Management System
Unlock new revenue streams with our innovative solution for telecom operators. Transform your network into a powerful advertising platform while providing valuable services to your subscribers.
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Your Gateway to Advertising Revenue
Our Mission
Enable telecom operators to generate advertising revenue by providing cutting-edge technology and organizational know-how to compete effectively in the digital marketplace.
Our Capabilities
We identify and segment users, place targeted advertisements, manage diverse ad campaigns, and build unique technological solutions for telecommunications services.
Our Impact
Our solutions have been successfully implemented in major telecom operators, serving over 250 million subscribers globally.
What is the Sponsored Data Management System?
System Purpose
SDMS is designed to manage, account for, and charge volumes of services allocated to subscribers from various packages and bundles that can be sponsored or user-activated.
Key Capabilities
Allocate service packages for subscriber actions, control subscriptions, account for service usage, notify administrators, and generate detailed spending statistics.
Integration
Seamlessly connects your telecom network with our SDMS platform to create a powerful ecosystem for sponsored data management and revenue generation.
How the Sponsored Data System Works
Sponsor Payment
Sponsor purchases a service package and defines required subscriber actions
User Action
Subscriber performs the specified action (watches ad, installs app, etc.)
Reward Allocation
Subscriber receives free package of service (data, minutes, SMS) and notification
Usage Management
SDMS manages and accounts for all service usage through Telco integration
Sponsored Data Service Scenarios
Free Internet Data
Allocation of free data packages to subscribers for general browsing
Website-Specific Data
Free data for specific websites or applications (with PCEF support)
Voice and SMS
Free voice minutes and/or SMS to subscribers, including targeted number options
Bundle Allocation
Combined packages of data, voice, and SMS services in one solution
All packets are granted based on a trigger containing the subscriber's MSISDN, with allocation, notification, and usage accounting provided by Kosmos SDMS.
Who Benefits from Sponsored Data?

Online Retailers
Offer free data as purchase incentives to drive conversions and customer loyalty

Offline Stores
Provide data rewards for store visits or purchases to increase foot traffic

Food Delivery
Include data bonuses with orders to enhance customer experience

Ad Networks
Deliver more engaging ad experiences with data rewards for engagement

Online Education
Provide students with data packages to ensure uninterrupted learning
Activation Mechanics for Sponsored Services

Sponsor Purchase
Sponsor buys data package from operator
Bucket Creation
Operator creates data bucket and activation mechanism
User Activation
Subscriber performs required action and activates package
Confirmation
Welcome SMS sent with package details
Usage Tracking
System monitors consumption until package exhaustion
How Sponsors Activate Data Campaigns
Portal Registration
Sponsor visits the Kosmos Leads SDMS portal and completes registration
Package Purchase
Sponsor makes a deposit for a data package via card payment or invoice
MNO Distribution
Kosmos Leads distributes the deposit across multiple mobile network operators
API Integration
SDMS platform connects with MNO systems via API to register users
Reporting
At the end of the period, detailed usage reports are provided to both MNO and Sponsor
Sponsor Portal Dashboard
Our intuitive sponsor dashboard provides real-time visibility into data usage, campaign performance, and budget allocation across multiple telecom operators. Manage all aspects of your sponsored data campaigns from a single interface.
Accounting and Billing Process

MSISDN Exchange
SDMS shares subscriber lists with operator via PCRF

Service Usage
Subscribers utilize calls, SMS, or browsing according to package parameters

Charging Requests
Operator's requests are transmitted to SDMS via Diameter agent

Accounting
SDMS performs accounting and charging based on limits and balance
The SDMS Admin Portal allows operators to create and manage buckets, monitor consumption, and track validity dates through an intuitive interface.
Use Case: Sponsored Website Access
Sponsor
Advertisers seeking to provide exclusive access to their website for promotional purposes
Telecom Operator
Manages advertising streams and builds exclusive sponsored data products to meet market needs
Subscriber
Receives free data to browse sponsor's website without impacting their regular data allowance
The SDMS solution creates a win-win ecosystem where sponsors pay for data, operators gain new revenue streams, and subscribers enjoy free access to valuable content.
SDMS Gifting Solution

Enhanced User Loyalty
Building stronger relationships through data gifting
Flexible Data Management
Sponsors control volume allocation and targeting
New Sharing Concept
Transforming how users interact with data plans
The Gifting solution allows sponsors to give portions of data from their bucket to recipients. The gifted data operates like a standard data plan, allowing recipients to browse either specific sponsor sites or all websites, creating a powerful engagement tool.
Use Case: Sponsor to User Data Gifting
How It Works
The SDMS Gifting solution enables sponsors to transfer portions of their data bucket to targeted users as rewards or incentives. This creates a direct value exchange that strengthens brand relationships while providing tangible benefits to subscribers.
Technical Flow
When a sponsor initiates a gift, the SDMS checks the sponsor's bucket balance, allocates the specified amount to the recipient, and sends notifications to both parties. The system tracks usage and can alert sponsors when their bucket needs replenishment.
Benefits
  • Sponsors control data allocation precisely
  • Users receive valuable data rewards
  • Operators facilitate value-added transactions
  • System manages all tracking and notifications
SDMS Gifting Solution Features
100%
API Integration
Secure whitelist API enabling sponsors to manage MSISDNs with robust authentication
30+
Plan Options
Configurable gift plans with custom validity periods, volumes, and identifiers
1-Click
CSV Upload
Bulk management through simple CSV file uploads for efficient campaign execution
Activation is streamlined through our sponsor portal where companies can select from predefined plans or create custom offerings. The system automatically debits volume from sponsor buckets, activates plans, and sends customized SMS notifications to recipients.
Why Choose Our Sponsored Data Solution?
Comprehensive Management Capabilities
Our SDMS can manage, account for, and charge all types of data packages and bundles within your network, providing complete control and visibility.
Revenue Expansion
Branded with your operator name, SDMS widens your B2B services portfolio and brings new revenue streams by facilitating entry into the advertising market.
Seamless Integration
The system integrates with your existing architecture and is controlled by your administrators as part of your internal infrastructure, ensuring operational continuity.
Expert Support
Kosmos Leads provides installation, setup, expert technical support, and continuous monitoring to ensure optimal system performance at all times.
Data Sharing Platform: The Next Evolution
Community Building
Create ecosystems of loyal data users who share value and engage more deeply with your services
Increased Usage
Drive higher data consumption through innovative sharing mechanics and incentives
Customer Loyalty
Strengthen relationships through community-based data sharing and rewards
New Revenue
Generate additional income streams while providing greater value to subscribers
Data Sharing Platform Overview
Building Data Communities
Our Data Sharing Platform creates ecosystems of loyal users who find value in shared data access, increasing usage and strengthening customer loyalty.
Growth Opportunities
Attract new subscribers, create engaged groups, and drive revenue through more affordable data offerings with high flexibility and multiple engagement options.
Key Benefits
Generate new revenue streams, increase subscriber numbers, and deliver tangible value to customers through innovative data sharing models.
Two Powerful Data Sharing Products
For Family or Company
A centralized solution where a primary account holder connects multiple users to their data package, ideal for families and small businesses.
For Friends
A community-based approach where users join together to purchase shared data packages, distributing benefits across the group.
Platform Foundation
Both products are built on our powerful Data Sharing Platform (DSP), which manages allocations, permissions, and usage tracking seamlessly.
Product Positioning: Meeting Different Needs
Product Details: Family/Company vs. Friends
Family/Company Solution
  • Group head pays for data package
  • Members receive their data share
  • Administrator can add/remove members
  • Members can leave group if desired
  • Centralized management and control
Friends Solution
  • Individual subscribers select data packages
  • Users join a waiting room until group forms
  • Package activates when minimum participants join
  • Subscribers receive equal data shares
  • Full refund available before activation
Both solutions require participants to be subscribers of the operator, ensuring a closed ecosystem that drives retention and engagement.
Value Proposition for Users
Cost Savings
Lower price per gigabyte through group purchasing power
Visibility
Full visual control and transparency of data usage
Convenience
Simple management with flexible options for all users
Community
Strengthened connections through shared digital resources
Revenue Growth Opportunities
Demand elasticity means more affordable data attracts more customers, driving higher revenues. Rather than simple price reduction, our multi-user products create value through bulk purchasing (50+ GB packages), significantly increasing overall data sales.
Subscriber Loyalty Improvement

Improved NPS Scores
Measurable increase in customer satisfaction
Higher Retention Rates
Greater stickiness through shared data relationships
Increased Brand Affinity
Stronger emotional connection to your service
Our innovative data sharing products create happier subscribers by delivering new value propositions that appeal particularly to your most valuable customers, strengthening their connection to your network.
Subscriber Base Growth Strategy
Data sharing creates a powerful differentiator against competitors. The unique product offerings drive word-of-mouth referrals, naturally encouraging subscribers from other networks to migrate to your service to join existing sharing groups.
Family/Company Package User Journey
Promotional Campaign
User discovers the service through SMS, USSD, social media, or referral
USSD Command
User initiates sign-up process via simple USSD command
Product Selection
User selects Family/Company product type from available options
Package Selection
User chooses data package size and validity period
Payment Confirmation
User completes payment and receives activation confirmation
Friends Package User Journey
Discovery
User learns about the service through promotional campaigns or word-of-mouth
Initiation
User sends USSD command to begin the sign-up process
Product Choice
User selects the Friends product type from available options
Package Selection
User chooses preferred data package size and duration
Waiting Room
User enters waiting room until group forms (typically 10 users)
Activation
Once group completes, all members receive package activation confirmation and begin using data
Data Sharing Platform User Interface
Our intuitive user interface is fully brandable with your operator's identity, providing a seamless experience for users.
Managing Data Sharing Groups
Create and manage multiple sharing groups from a single dashboard
Monitoring Usage
Track individual and group data consumption in real-time
Member Administration
Add, remove, and manage permissions for group members effortlessly
Flexibility and Comprehensive Support
Global Currency Support
Compatible with all national and global currencies for seamless financial transactions
Flexible Payment Options
Users can pay from personal balances or through integrated payment services
White Label Interface
Fully customizable web interface to match your brand identity perfectly
Secure Infrastructure
Data processing and storage within operator's network, managed by Kosmos
Our comprehensive support includes product development leadership, daily reporting, monthly reconciliation, and responsive technical support through a ticket system.
System Architecture and Integration
Our DSP platform integrates seamlessly with your existing systems through well-defined interfaces, from self-care USSD channels to BSS provisioning and OCS notification systems. The modular architecture ensures smooth implementation with minimal disruption.
Growth Opportunities Beyond Basic Sharing
Referral Friends Program
Increase user acquisition through incentivized referrals. Friends package users can share links to landing pages, with new user recruitment rewarded by additional data (typically 1GB). This creates a viral growth mechanism that continuously expands your subscriber base.
Data Sponsorship for B2B
Enable businesses to provide bonus data to their customers as rewards for purchases, store visits, or recommendations. The SDMS platform integrated with DSP offers flexible management of sponsored data packages, creating new B2B revenue streams and partnership opportunities.
Ready to Transform Your Data Business?
250M+
Global Subscribers
Across major telecom operators worldwide
20%
Revenue Growth
Average increase in data revenue for operators
35%
Loyalty Improvement
Reduction in churn among sharing users
Contact us today to schedule a demonstration and discover how our Sponsored Data Management System and Data Sharing Platform can create new revenue streams for your telecom business while enhancing subscriber satisfaction and loyalty.